Senior Direct Marketing Manager

Develop overall direct marketing strategy and execution plans to build competitive advantage and support business objectives to include:

Design and execute marketing tests aimed at increasing customer sign-ups and achieving improved economics. Establish test objectives, test scenarios and analysis of campaign results. Communicate actionable recommendations based on insights and analysis.

Work with product marketing, business managers and external clients to coordinate marketing tests and initiatives and design processes to improve marketing efficiency.

Build strong working relationships with external clients. Develop offer strategy proposals and test plans for clients.

Strong reporting and analytical skills required for frequent project / assessment and acumen to make “mid-flight” changes.

Be able to creatively design a direct marketing program, produce, manage talent and deliver strong written and visual pieces.

Liaison with design teams to execute marketing objectives.

Analyzing competitor activity to ensure the product offering and promotions are attractive.

5-8 years of progressive experience in marketing and customer experience; -within that, a minimum of 3+ years on-line marketing experience with demonstrated success developing on-line marketing plans that increase demand generation and revenue.

BA/BS required. MBA desirable.

Excellent analytic skills coupled with a deep understanding and experience in direct marketing: tactics, creative, offers, segments/markets coupled with a genuine desire to understand consumer behavior as it related to Adteractive's business lines.

Experience initiating and building mutually beneficial marketing relationships with third parties or external partners

Ability to manage multiple efforts at different stages simultaneously; excellent organizational and project mgt skills.

Ability to develop and manage a complex testing matrix with a demonstrated ability to measure, track and report program results over time

Strong skills in budget management, ROI calculation and quality control

Solid development and Web production experience.

Strong creative management experience, including managing outside creative vendors and proofreading skills.